7 Video Trends to Watch for in 2017

7 Video Trends to Watch for in 2017

1. Videos watched on multiple devices and formats

Companies and organisations continue to use video as part of their social media marketing strategy, producing videos specifically created, designed and formatted purely for distribution on their social media channels.

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2. VR will become the norm

While producing high quality VR content is still a challenging feat with high cost and expertise involved, those barriers are crumbling and we are beginning to see more high-quality, low cost VR content at places like trade shows, festivals, and online.

3. Use of more non-standard aspect ratios and resolutions

The days of 4:3 and 16:9 screen ratios are fading fast. Today’s playback devices can play back a variety of aspect ratios designed for specific content. And using a variety of resolutions can evoke memories and emotions, for example grainy old computer games or VHS. This means we can now make intentional decisions about the shape and resolution of the videos that we produce. Which adds another tool to the creative arsenal.

4. More videos will be live

Considering that Facebook recently paid media companies $50 million to produce live videos on its platform, it’s clear that the popularity of live-streaming is growing. Examples might include showing a product being made in the factory, or maybe a tour of your offices and introductions of your staff.

5. Increase in 360-degree videos

With 360 videos your audience gets to take control of the content, have fun with it and take a look at exactly what they’re interested in - potentially gaining much more engagement. 2017 is going to see a surge in this form of video.

6. Video email marketing

Emails that incorporate video links can increase your email's CTR and open rate. Expect video content and email to increasingly meld together in 2017. Email audiences appreciate video because it’s concise, convenient and interesting (if done right.)

7. Video story telling

A compelling well told story is still the key to great video and probably even more important in this age of mass visual imagery. It can build excitement, nurture relationships, and motivate your audience. When done right, stories convey relatable information that evokes emotion and creates a memorable experience.

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