Date
27 August, 2023
Client
Infrastructure Industrial Services
Category
Recruitment
Location
Queenstown, New Zealand
- about the project
Challenge
InterGroup, a New Zealand-based industrial and infrastructure services provider, faced significant challenges in their recruitment efforts, and although a New Zealand success story, lacked employer profile and brand awareness.
Agency Haines Attract approached us to produce an engaging video based on their “Character Building Careers” concept. A video which highlights the grit, authenticity, and camaraderie that defines the InterGroups workplace.
- Initial Consultation
- Concept Development
- Pre-Production Planning
- what we did
Outcome
By combining creative storytelling, a candidate-focused digital experience, and strategic media outreach, InterGroup successfully strengthened its employer brand, attracted high-quality talent, and set the stage for sustained growth in the New Zealand market.
- Quality Assurance
- Color Grading
- Final Cut Approval
